
A digital transformation that captures the Maison’s timeless luxury identity, positioning the new website as a flagship experience, the digital counterpart to 30 Montaigne.

FWA
FWA of the day
Projet
Main Brand Website - E-commerce Experience
Rôle
UI & Interaction Design
Date
2024

A digital transformation that captures the Maison’s timeless luxury identity, positioning the new website as a flagship experience, the digital counterpart to 30 Montaigne.

FWA
FWA of the day
Projet
Main Brand Website - E-commerce Experience
Rôle
UI & Interaction Design
Date
2024
Design direction
Form follows feeling
Each screen is composed, not constructed, a surface where gesture meets intention. The interface recedes, leaving light, image and motion to carry the Maison's voice without interference.
Design direction
Form follows feeling
Each screen is composed, not constructed, a surface where gesture meets intention. The interface recedes, leaving light, image and motion to carry the Maison's voice without interference.





Slow, intentional animations ease each page into view, setting the tone before the content speaks.
Slow, intentional animations ease each page into view, setting the tone before the content speaks.



Lorem ipsum dolor sit amet, consectetur.



Lorem ipsum dolor sit amet, consectetur.


A glass design system maintains visual continuity across the app, keeping navigation present without ever competing with the content.
A glass design system maintains visual continuity across the app, keeping navigation present without ever competing with the content.






A context-aware navigation bar adapts to each page, letting users filter and explore without leaving the experience.
A context-aware navigation bar adapts to each page, letting users filter and explore without leaving the experience.




Lorem ipsum dolor sit amet, consectetur.




Lorem ipsum dolor sit amet, consectetur.
Agence
AKQA Paris
Project
Bérénice Roussel Laurane Tabouret Nelli Tumasyan Kevin Fossier
Creative
Aurélie Do Brenda Contreras Amélie Lecomte Matthieu Morosi Sebastien Cardiel
Agence
AKQA Paris
Project
Bérénice Roussel Laurane Tabouret Nelli Tumasyan Kevin Fossier
Creative
Aurélie Do Brenda Contreras Amélie Lecomte Matthieu Morosi Sebastien Cardiel