A digital transformation that captures the Maison’s timeless luxury identity, positioning the new website as a flagship experience, the digital counterpart to 30 Montaigne.

FWA

FWA of the day

Projet

Main Brand Website - E-commerce Experience

Rôle

UI & Interaction Design

Date

2024

A digital transformation that captures the Maison’s timeless luxury identity, positioning the new website as a flagship experience, the digital counterpart to 30 Montaigne.

FWA

FWA of the day

Projet

Main Brand Website - E-commerce Experience

Rôle

UI & Interaction Design

Date

2024

Design direction

Form follows feeling

Each screen is composed, not constructed, a surface where gesture meets intention. The interface recedes, leaving light, image and motion to carry the Maison's voice without interference.

Design direction

Form follows feeling

Each screen is composed, not constructed, a surface where gesture meets intention. The interface recedes, leaving light, image and motion to carry the Maison's voice without interference.

Slow, intentional animations ease each page into view, setting the tone before the content speaks.

Slow, intentional animations ease each page into view, setting the tone before the content speaks.

Lorem ipsum dolor sit amet, consectetur.

Lorem ipsum dolor sit amet, consectetur.

A glass design system maintains visual continuity across the app, keeping navigation present without ever competing with the content.

A glass design system maintains visual continuity across the app, keeping navigation present without ever competing with the content.

A context-aware navigation bar adapts to each page, letting users filter and explore without leaving the experience.

A context-aware navigation bar adapts to each page, letting users filter and explore without leaving the experience.

Lorem ipsum dolor sit amet, consectetur.

Lorem ipsum dolor sit amet, consectetur.

Agence

AKQA Paris

Project

Bérénice Roussel Laurane Tabouret Nelli Tumasyan Kevin Fossier

Creative

Aurélie Do Brenda Contreras Amélie Lecomte Matthieu Morosi Sebastien Cardiel

Agence

AKQA Paris

Project

Bérénice Roussel Laurane Tabouret Nelli Tumasyan Kevin Fossier

Creative

Aurélie Do Brenda Contreras Amélie Lecomte Matthieu Morosi Sebastien Cardiel