
A complete transformation of the Maison’s app, redesigned as an seamless and elegant digital touchpoint to elevate the client experience.

D&AD Awards
Graphite Pencil
Projet
Main Brand App - E-commerce Experience
Rôle
UI & Interaction Design
Date
2023

A complete transformation of the Maison’s app, redesigned as an seamless and elegant digital touchpoint to elevate the client experience.

D&AD Awards
Graphite Pencil
Projet
Main Brand App - E-commerce Experience
Rôle
UI & Interaction Design
Date
2023


Design direction
Seamless design
A navigation that reads intent before it's expressed, adapting to context, reducing friction, and keeping focus on what matters: the Maison and its world. The interface steps aside so the content can breathe, turning every interaction into a moment of discovery.
Design direction
Seamless design
A navigation that reads intent before it's expressed, adapting to context, reducing friction, and keeping focus on what matters: the Maison and its world. The interface steps aside so the content can breathe, turning every interaction into a moment of discovery.


The navigation bar becomes an extension of the device itself, discreet by nature, present when needed. Content unfolds in full screen, uninterrupted.
The navigation bar becomes an extension of the device itself, discreet by nature, present when needed. Content unfolds in full screen, uninterrupted.
The Maison's shows, reimagined for an audience of one. Explore each look, touch a piece, and watch it come alive.

The Maison's shows, reimagined for an audience of one. Explore each look, touch a piece, and watch it come alive.







Agence
AKQA Paris
Project
People 01
Creative
People 01
Agence
AKQA Paris
Project
People 01
Creative
People 01